The booth concept is inspired by a rubric, where each side is made of arrangement of blocks representing the image pixels of Nintendo. Some parts of the rubrics that shows a popping out effect representing the 3D effect as the most popular feature of their product, Nintendo 3DS. The booth is design with four main entrance, and also to give the curiosity to the audience on what is happening inside signifying their famous slogan "Take a Look Inside!". Light gray color with a hint of red and blue are dominated the booth derived from Nintendo's color. 

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Outside part of the booth consists of nine Nintendo 3DS stands for the visitors to experience their product. Each stand is equipped with headphone to allow the visitors having their great time. While on the inside booth, it is designed in such a way replicating as a mini game world, with a gigantic 3D hologram projector, and they are displaying some famous characters in Nintendo.